• Assist to manage a customer management business process which ensures effective communication and liaison between Sales, Marketing and other departments in order to optimize key business opportunities.

• Develop, plan and execute channel strategies and trade promotions for the key accounts and trade channel to achieve sales objectives. Ensure these strategies are in tandem with the positioning and potential of the accounts / channels.

• Monitor competitive activities and submit monthly report to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting and future referencing purposes.

• Work with Demand Planner to monitor and improve accuracy of category sales forecast by channel & chain, in accordance to the monthly forecast schedule.

• Identify sales gaps and work with the respective Key Account Executive / Manager to propose close gap measures.

• Take initiative to discuss and develop plans to assist Brand Manager and Key Account Manager to maximize the category potential in each of the retail account.

• Identify customers who do not meet the Company’s guidelines and recommend action to improve level of requirements.

• Interact with Sales & Marketing regarding deadlines / lead time required for promotions, pack / price changes, new products, POSM and others in order to ensure on-time and effective implementation.

• Assist in managing the delivery of Trade Events driving budget and process efficiencies within the business.

• Work closely with the principle to ensure that the work runs smoothly.

• Any other duties assigned by the Manager.

- Excellent verbal and written communication skills

- Ability to prioritize and organize workloads independently when required

- Team player and the ability to work across different multi-media platforms and departments

- To set own priorities in line with business needs and work constructively within the team and on your own initiative

- Ability to problem solve and ‘make things happen’

- Attention to detail

- Ability to analyze research projects

- Event management

- Willingness to learn and develop with the role