1. Strategy, Planning & Communication:

• Strategic Planning: Develop, communicate, and execute the annual and quarterly comprehensive marketing plans, ensuring alignment with overall business goals and sales targets.
• Market Opportunity Identification: Proactively identify new opportunities in the market to increase sales volume, profit margins, and market share through strategic marketing initiatives.
• Budget Management: Manage the marketing budget effectively, tracking expenditures and measuring ROI on all major activities.

2. Campaign & Execution Management:

• Advertising Campaigns: Develop, manage, and execute targeted advertising campaigns across various channels (digital, print, industry media) to drive awareness and lead generation.
• Event Management: Lead the organization and execution of all major corporate events, including company conferences, industry trade shows, and specialized customer workshops.
• Digital Leadership: Oversee the entire social media marketing strategy, content marketing initiatives, and development of social programs/campaigns, ensuring brand consistency, engagement, and alignment with SEO best practices.

3. Team Leadership & Management

• Team Supervision: Manage, mentor, and lead the marketing team, setting clear performance goals, providing quality guidance, and ensuring high-quality output.
• Cross-functional Collaboration: Serve as the primary marketing liaison, ensuring seamless communication and alignment with Sales, Product Development, and Operations teams.

4. General Tasks:

• Additional Assignments: Execute any other tasks assigned by management as needed to support business objectives.

• Bachelor's Degree in Marketing, Business, or a related field.
• At least 5 years of progressive experience in B2B Marketing, with a proven track record of managing campaigns and leading a team.
• Experience in the Oil & Gas, Energy, or heavy industrial sectors is highly preferred.
• Strong skills in marketing and running a marketing team.
• Language: Fluency in English (written and verbal) is required.
• Leadership skills: Demonstrated strong leadership and team management capabilities.
• Technical Proficiency: Required understanding of Graphic Design and Web Design principles, and proficiency in relevant CRM/Marketing Automation tools.