Strategic Marketing Leadership

• Develop and execute a comprehensive marketing strategy aligned with company business objectives and growth targets
• Lead annual, quarterly and monthly marketing planning, budgeting, and performance tracking
• Partner with senior leadership to define market positioning, customer segmentation, and growth opportunities
• Establish KPIs and ensure accountability across all marketing initiatives.

Trade Marketing Excellence

• Design and implement best-in-class trade marketing strategies to drive sell-in and sell-out performance
• Work closely with commercial and Sales teams to develop channel-specific programs (retail, wholesale, distribution, e-commerce)
• Lead promotional planning, in-store visibility, and activation campaigns
• Optimize trade spend and ROI across all channels
• Develop toolkits and guidelines for consistent execution across markets and partners.

Brand Development & Positioning

• Own and evolve the company brand identity, ensuring consistency across all touchpoints
• Build long-term brand equity through compelling storytelling and differentiated positioning
• Conduct market research and competitor analysis to refine brand strategy
• Lead product branding, packaging direction, and go-to-market strategies for new launches
• Ensure alignment between brand messaging and customer experience.

Creative Direction & Content Leadership

• Oversee all creative outputs including campaigns, digital content, visual identity, and communications
• Lead internal and external creative teams (designers, agencies, production partners)
• Ensure high-quality, innovative, and on-brand execution across all channels
• Drive content strategy across digital, social media, retail environments, and advertising platforms
• Foster a culture of creativity, innovation, and speed in execution.

Digital & Performance Marketing

• Lead digital marketing strategy including paid media, social media, SEO/SEM, and CRM
• Drive customer acquisition, engagement, and retention through data-driven campaigns
• Monitor and optimize campaign performance using analytics and insights
• Oversee e-commerce marketing initiatives and conversion optimization.

Cross-Functional Collaboration

• Work closely with Sales, Product, Operations, and Finance teams to ensure alignment
• Support sales teams with marketing tools, campaigns, and insights to drive revenue
• Collaborate on pricing, promotions, and customer strategies
• Act as a key bridge between brand vision and commercial execution.

Team Leadership & Development

• Build, lead, and mentor a high-performing marketing team
• Define team structure, roles, and capabilities required for growth
• Foster a results-driven, collaborative, and innovative culture
• Manage external agencies and vendors effectively.

• Master or Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
• 8–12+ years of marketing experience, with strong exposure to trade marketing and brand management
• Proven track record in leading marketing functions in retail, FMCG, or distribution-driven businesses.
• Strong understanding of multi-channel marketing (offline + digital) with experience managing teams and external agencies.
• Strategic thinking with strong business and commercial acumen
• Excellent leadership, communication, and stakeholder management skills
• High ownership, accountability, and execution speed.