Creative Leadership & Vision

• Set and maintain the creative vision and standards for the agency.
• Direct the creative process from concept to completion for multiple projects and accounts.
• Stay current with industry trends, emerging technologies, and new media formats to keep the agency at the forefront of advertising.

Strategic & Conceptual Thinking

• Collaborate with the Creative, Production, and Account team to understand client business goals, target audiences, and market challenges.
• Develop high-level creative strategies and concepts that are aligned with the client’s brand and marketing objectives.
• Translate complex marketing briefs into compelling and actionable creative ideas.
• Participate in new business development, including writing proposals and preparing pitches.

Campaign Development & Execution

• Oversee the development of multi-platform advertising campaigns (e.g., TV, print, digital, social media, radio, experiential).
• Review and approve all creative deliverables to ensure they meet quality Standards and strategic goals.
• Provide clear, constructive feedback to the creative team to refine and elevate their work.
• Manage project timelines and budgets in collaboration with project managers.

Client Management & Presentation

• Act as the lead creative representative in client meetings and pitches.
• Present and sell creative concepts to clients with conviction and a clear understanding of the strategic rationale.
• Build and maintain strong, trusting relationships with key clients.

• Bachelor's degree in Advertising, Marketing, Communications, Fine Arts, or a related field. An equivalent combination of education and experience will be considered.
• Strong portfolio showcasing successful multi-channel campaigns.
• Exceptional leadership, communication, and presentation skills.
• Expertise in creative processes, design principles, copywriting, and brand storytelling.
• Deep understanding of the advertising and marketing landscape, including traditional, digital, and social media.
• Ability to balance creativity with strategic business objectives.
• Up-to-date with industry trends, emerging technologies, and digital platforms
• Exceptional leadership and team-building skills.
• Outstanding communication and presentation skills, both written and verbal.
• Strong problem-solving abilities and the capacity to handle pressure and tight deadlines.
• Proven experience (8+ years) in advertising, branding, or creative industries, with at least 3–5 years in a leadership role.