Asean-Works | Head of Marketing

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Asean-Works

Position : Head of Marketing

# Hiring : post(s)

4 days ago

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Jobs Overview

Post Date

02 October, 2025

Closing Date

02 January, 2026

Salary Range

Negotiable

Jobs Category

Marketing

Jobs Location

Phnom Penh

Candidate Gender

Any

Jobs Term

Full Time

Jobs Experience

Jobs Level

N\A

Jobs Description

Strategic Vision – Define and drive long-term marketing direction aligned with business goals.

Develop long-term marketing plans that support the company’s growth goals, brand positioning, and customer engagement strategies.
Lead in-depth market research to understand consumer behavior, industry trends, and competitor positioning.

Brand Strategy – Define and strengthen brand positioning.

Craft and refine the brand’s visual and verbal identity to ensure consistency across all customer touchpoints and differentiate the brand in a competitive retail landscape.
Design and implement branding initiatives that align with business goals, such as seasonal campaigns, product launches, or rebranding efforts, while measuring impact through customer engagement and brand awareness metrics.

Campaign Execution – Deliver targeted, high-impact campaigns.

Coordinate and execute marketing campaigns across multiple channels—such as in-store promotions, email, social media, and digital ads—ensuring consistent messaging, timely rollout, and alignment with brand objectives
Monitor campaign performance using analytics tools, gather customer feedback, and make real-time adjustments to improve engagement, conversion rates, and return on investment

Market Insights – Translate data into actionable strategies.

Conduct qualitative and quantitative research—such as surveys, focus groups, and sales data analysis—to uncover customer preferences, motivations, and emerging market trends.
Translate complex data into actionable insights through reports and presentations, guiding leadership teams in decision-making across marketing, merchandising, and store operations.

Digital Mastery– Drive performance across digital platforms
Innovation Leadership – Foster creativity and lead disruptive marketing initiatives.
Cross-Functional Collaboration – Align marketing with sales, product, and customer teams
Decision-Making– Make fast, data-driven marketing and brand investment choices.

Jobs Requirement

Bachelor’s degree in marketing or business; MBA preferred, with relevant certifications in digital marketing or brand management
8–10 years of marketing experience, with at least 3–5 years in a leadership role, managing cross-functional teams and large budgets.
Proven track record in leading integrated marketing campaigns, brand building, and digital transformation initiatives.
Solid experience managing cross-functional teams and external agencies.
Expertise and deep understanding of consumer behavior, brand strategy, market segmentation, pricing, and leveraging data to drive measurable growth and ROI
Familiarity with digital platforms, e-commerce trends, and omnichannel marketing strategies.

Contact Information

Contact Person

Chheng Sreynin

Industry Company

Advisory/Consultancy

Phone Number

069 900 599/095 333 797

Email Address

recruitment.s@asean-works.com

Website

https://asean-works.com

Address

1st Floor CPL Building #25 & 63, St. 348/205, Toul Svay Prey II, Phnom Penh, Cambodia.

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Service Hot Line

jobs@asean-works.com

Operating Hours : Mon - Sat (Half) from 8am to 5pm

095 333 661 / 012 846 222

Get in Touch

1st Floor CPL Building #25 & 63, St. 348/205, Toul Svay Prey II, Phnom Penh, Cambodia.

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