• Covers the General trade – OFF channel

• Have robust understanding of the shopper in the off-trade, competitor activities and bring that perspective to develop aggressive trade and consumer promo activities that drive sales push and pull.

• Propose trade and consumer promotion plan, review with RSM/ASM’s feedback, develop control mechanisms, governance, and communicate to IT department to upload all program in i-Order system.

• Weekly meeting with RSM/ASM, track program and feedback, monitor spend actual vs. target by Region/key cities

• Work closely with GM for trade POS items, Visual, artwork approval by GM based in Thailand

• Track record all POSM/Premium item, report monthly basis to Marketing manager

• Analysis data from i-Order system for all trade program vs. volume target, # of outlet, channel focus, ensure 100% compliance

• Develop proposal trade program, issue memo approval attach with P&L, cost per case evaluation to Marketing manager.

• Manage implementation of trade marketing standardized processes, tools, administrative activities (including approvals) for smooth execution of trade marketing activities

• Competitor tracking report weekly, price, promotion, event.

• Maintain strong positive relations with Sales, Marketing, Supply Chain, Finance and Warehousing team.

• Manage and control agencies, cost proposal of all outlet activation such as off trade roadshows, displays, etc

• Provide coaching, counseling and handling employee discipline when needed

• Host weekly meeting with team members and distributor

• Performance KPIs setting, monitoring achievement, midyear review with team members and end year-end performance appraisal

• Communicate Company’s related policies and procedures to team members to ensure compliance in place

• Products will range from Beer, Non-alcohol beverage, Spirits, etc.

• Excellent interpersonal and communication skills to interact with customers, vendors, and coworkers in a professional manner.

• Strong persuasion skills: Ability to influence others decision making or persuading others to change their minds or behavior.

• Excellent Time Management Skills - able to be proactive and take initiative.

• Excellent organization and coordination skills. Able to manage priorities and routine functions effectively and efficiently