* Mobile App Strategy Development

• Develop and implement comprehensive digital marketing strategies for the Tube Mobile App, focusing on user acquisition, engagement, and retention..

• Analyze mobile app data to identify trends, opportunities, and implement corrective actions to achieve goals.

• Collaborate with cross-functional teams (product, design, and analytics) to optimize mobile user journeys and conversions.

* Digital Campaign Management

• Plan, execute, and optimize digital marketing campaigns targeting mobile users, with a focus on mobile apps, SMS marketing, push notifications, and mobile-optimized websites.

• Lead initiatives to drive downloads and active user engagement for the mobile app. Analyze customer behavior to recommend and implement personalized, targeted marketing tactics.

• Collaborate with content teams to create compelling app-related content (blog posts, videos, social media content) to engage users and promote the app's features and updates.

• Collaborate with marketing, design, and product teams to align on app promotions, updates, and campaigns. Ensure that digital marketing initiatives are aligned with the overall brand strategy.

* Data Analytics & Reporting

• Leverage analytics tools (Google Analytics, App Analytics, etc.) to track, measure, and report on key metrics, including user growth App Analytics, engagement, and conversion rates. Use insights to refine strategies and optimize performance.

* Delivery Marketing

• Develop and execute marketing strategies to promote delivery services and drive customer orders through online platforms, mobile apps, and third-party delivery partners.

• Manage partnerships with third-party delivery platforms (WOWNOW, foodpanda, etc.) and implement co-marketing campaigns to increase reach.

• Review, keep, and negotiate delivery agreements.

• Other tasks assigned by management.

• Bachelor degree in marketing or related filed.

• Minimum 1-2 year of experience in Mobile app marketing and Delivery marketing

• Well-versed in digital advertising (Google Ads, Facebook Ads, etc.) and analytics tools (Google Analytics, Firebase, etc.).

• Strong analytical skills with the ability to derive actionable insights from data and optimize campaigns.

• Solid understanding of SEO, SEM, content marketing, and social media advertising

• Good at problem-solving and communication

• Able to work independently and as part of a team.