1. Sales Management:

• Develop and execute sales strategies to meet and exceed revenue targets.

• Identify and pursue new business opportunities and markets.

• Establish and maintain strong relationships with key clients and partners.

• Monitor sales performance and provide regular reports to senior management.

• Collaborate with the sales team to set goals, provide training, and motivate staff.

2. Marketing Strategy:

• Create and implement comprehensive marketing plans to promote products or services.

• Oversee the development of advertising, promotional, and digital marketing campaigns.

• Analyse market trends, customer insights, and competitor activities to inform strategy.

• Ensure consistent brand messaging across all channels and materials.

• Manage the marketing budget and allocate resources effectively.

3. Team Leadership:

• Recruit, train, and mentor the sales and marketing team.

• Foster a collaborative and high-performance team culture.

• Conduct regular performance evaluations and provide constructive feedback.

4. Market Research and Analysis:

• Conduct market research to identify customer needs and emerging trends.

• Analyse data to assess the effectiveness of sales and marketing initiatives.

• Utilize CRM tools and analytics platforms to track customer behaviour and campaign performance.

5. Collaboration and Communication:

• Work closely with other departments, such as product development and customer service, to ensure alignment on business objectives.

• Represent the company at industry events, trade shows, and networking opportunities.

•Prepare and present reports, proposals, and marketing materials to stakeholders.

• Bachelor’s degree in business administration, Marketing, Sales, or a related field (MBA preferred).

• Proven experience in a sales and marketing leadership role.

• Strong understanding of marketing principles, sales strategies, and digital marketing tools.

• Excellent leadership, communication, and interpersonal skills.

• Proficiency in CRM software, analytics tools, and MS Office Suite.

• Ability to analyse data, identify trends, and make data-driven decisions.

• Results-oriented with strong problem-solving abilities.