1. Strategic Planning and Execution:

- Develop and execute a comprehensive marketing strategy aligned with the company’s goals and EV market trends.

- Identify target audiences and create personalized marketing campaigns to attract and retain customers.

- Set clear KPIs for marketing campaigns and ensure consistent tracking and reporting.

2. Brand Management:

- Oversee the development of a strong brand identity and positioning for the EV product line.

- Manage branding efforts across all customer touchpoints, ensuring consistency and quality.

3. Digital Marketing and Content Strategy:

- Lead the development of digital marketing initiatives, including SEO/SEM, social media, and email campaigns.

- Collaborate with the content creation team to produce engaging materials, such as videos, blog posts, and infographics, to educate and attract customers.

- Leverage analytics tools to monitor campaign performance and optimize strategies.

4. Market Research and Insights:

- Conduct regular market research to understand customer preferences, competitors, and emerging trends in the EV sector.

- Use data to identify opportunities for growth and make informed decisions about marketing investments.

5. Event Management:

- Organize and participate in EV-related expos, trade shows, and promotional events to showcase the brand.

- Plan and execute launch events for new EV products.

6. Team Leadership and Collaboration:

- Manage and mentor a team of marketing professionals, fostering creativity and productivity.

- Work closely with sales, product development, and customer service teams to align marketing efforts with business objectives.

1. Education:

- Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).

2. Experience:

- 5+ years of experience in marketing, with at least 2 years in a managerial role, preferably in the automotive or EV industry.

3. Technical Skills:

- Proficiency in marketing tools and platforms (Google Analytics, HubSpot, SEMrush, etc.).

- Knowledge of EV market trends, customer behaviors, and government incentives for EV adoption.

4. Soft Skills:

- Strong leadership and team management skills.

- Excellent communication and presentation abilities.

- Strategic thinker with a creative mindset and attention to detail.

- Ability to manage budgets and allocate resources effectively.