** Key Responsibilities:

1. Public Relations Strategy Development

o Develop and execute comprehensive PR strategies to enhance the university's brand and reputation.

o Identify key media opportunities and create campaigns to highlight the university’s achievements, research, faculty, and student success stories.

o Collaborate with academic departments to ensure alignment of PR efforts with institutional goals and priorities.

2. Media Relations

o Establish and maintain relationships with local, national, and international media outlets.

o Serve as the primary media contact for the university.

o Draft and distribute press releases, media kits, and other communication materials.

o Organize and manage press conferences, interviews, and media events.

3. Internal Communications

o Ensure effective communication across the university community, including staff, faculty, and students.

o Produce internal newsletters, announcements, and updates to keep stakeholders informed.

o Develop and implement campaigns that engage students, faculty, and alumni with university activities and achievements.

4. Crisis Management

o Act as a liaison between the university and the public during times of crisis or controversy.

o Develop and implement crisis communication plans to protect the university's reputation.

o Provide advice and support to university leadership during high-stakes situations.

5. Content Creation

o Create and manage high-quality written and visual content for press releases, newsletters, social media, and the university website.

o Collaborate with the digital marketing team to ensure consistent messaging across all platforms.

6. Event Planning and Coordination

o Plan and execute PR events, including university open houses, conferences, and alumni gatherings.

o Manage external events that enhance the university’s presence and visibility.

7. Reporting and Analytics

o Monitor and evaluate the effectiveness of PR campaigns and media coverage.

o Prepare regular reports for university leadership on PR activities and outcomes.

8. Other Duties

o Stay up-to-date with trends and best practices in public relations, media, and higher education.

o Provide support for other communications and marketing initiatives as needed.

- Bachelor's degree in public relations, Communications, Journalism, Marketing, or related field.

- At least 3-5 years of experience in public relations, media relations, or communications, preferably in the higher education sector.

- Strong writing, editing, and proofreading skills.

- Proficiency in Khmer and English (both written and spoken).

- Experience in crisis communication and media training.

- Demonstrated ability to work with a wide range of stakeholders, including faculty, staff, students, media, and external partners.

- Familiarity with digital communication platforms and social media management.

- Creative thinker with the ability to develop compelling messages and campaigns.

- Strong organizational skills with attention to detail.

- Ability to work independently and in a team environment.

- A positive attitude, proactive approach, and ability to manage multiple projects simultaneously.