- Builds the strategy and drives the execution of product launches and partnerships, including pricing,

packaging, and positioning

- Creates product positioning and messaging for online and digital marketing products, services, and 

solutions where applicable

- Works collaboratively across departments to ensure the implementation of integrated strategies

- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our

front door.

- Deploy successful marketing campaigns and own their implementation from ideation to execution.

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy

writing, performance analysis.

- Produce valuable and engaging content for our website and blog that attracts and converts our target

groups.

- Build strategic relationships and partner with key industry players, agencies and vendors.

- Prepare and monitor the marketing budget on monthly, quarterly and annually

- Oversee and approve marketing material, from website banners to hard copy brochures and case study,

social media and online ads

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

- Analyze consumer behavior and adjust advertising campaigns.

- Implementing management system in place.

- Developing and implementing an effective sales strategy to drive sales.

- Collaborate with managers in preparing budgets and monitoring expenses

- Proven experience in identifying target audiences and in creatively devising and leading across channels

marketing campaigns that engage, educate and motivate.

- Solid knowledge of website analytics tools (e.g., Google Analytics, MedInsight, Omniture, Detrends and 

social media).

- Facebook set up paid ads Experience in setting up and optimizing Google AdWords campaigns

- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures 

with spreadsheets.

- A sense of aesthetics and a love for great copy and witty communication.

- Up-to-date with the latest trends and best practices in online marketing and measurement.

- BSc/MSc degree in Marketing or related field

- Detail oriented