This role supports Starbucks’ success by aiding the Channel Development Manager in developing and

managing Starbucks loyalty programs and third-party digital promotional campaigns in Cambodia. The

goal is to drive growth and enhance the Starbucks brand. The candidate will collaborate closely with both

internal and external stakeholders to ensure the effective and efficient delivery of all loyalty programs and

digital campaigns.

Role and responsibility:

Responsibilities and essential job functions include but are not limited to the following:

• Overseeing loyalty programs and third-party digital promotional campaigns, ensuring key business

objectives are met.

• Collaborating with regional teams and international vendors on the development of loyalty programs and digital platforms, including campaign briefing, planning, and launching.

• Planning and developing a calendar of activities and events for loyalty programs to meet predefined

objectives.

• Executing day-to-day operations of loyalty programs and digital platforms, including mobile app

communications and email marketing activities, to drive business growth. This includes data analysis to

generate actionable insights, setting up, testing, executing, reporting, and optimizing promotional and

marketing campaigns.

• Assisting the Channel Development Manager in managing CRM and CMS systems, web portals, third-party digital platforms, and content flow to continuously improve user experience.

• Supporting internal teams (customer service and operations) with daily inquiries related to loyalty

programs and third-party digital platform functions.

• Conducting internal training for teams, especially operations, on loyalty programs and digital platforms,

systems, and processes to ensure smooth rollouts.

• Managing trackers and campaign performance reports locally and regionally on a weekly and monthly

basis, including pre-, during, and post-campaign analysis.

• Regularly reviewing and updating on competitors’ loyalty programs and digital promotional campaigns,

proposing proactive initiatives to the management team.

• Performing other tasks as assigned by the superior.

• Diploma/Degree in Business or equivalent, preferably in marketing or business intelligence.

• 3-5 years of experience in product marketing, brand management, and business intelligence in a retail or

packaged goods environment.

• Strong data analytical skills with attention to detail.

• Clear and concise communication skills, both oral and written.

• Ability to work independently and collaboratively.

• Ability to thrive in a fast-paced and changing environment.

• Strong time management and project management skills.

• Resourcefulness and creativity in problem-solving.