+ Conduct Media Calls

- Conduct proactive media calls to bring to the media the latest information related to hotel

promotions and other activities.

- Conduct the media calls in a systematic manner by planning in advance according to the set

guidelines and business need.

- All media call activities are to be properly documented for future reference and submitted to Director of Communications for review.

- Ensure all enquires are handled promptly and efficiently.

- Be proactive in pursuing opportunities for hotel promotions

- Responsible for planning and organizing media events.

- Press Release

- Compile and update the Press Release distribution list.

- Prepare press release on any hotel promotions and special events or activities and forward to

respective media.

+ Hotel Promotions

- Participate in the planning and coordinating with all hotel promotions.

- Closely work with F&B on all regular promotions and promotional ideas.

- In charge of the hotel promotional database and responsible for updating the database.

- Brochures and Promotional Materials

- Responsible for the design and production of all hotel promotional materials.

- In charge of any photo shooting for promotional purposes.

- Ensure that all designs of brochures, flyers, posters and advertising are done accordingly to New World Hotel corporate brand guidelines and standards.

- Walk through the Hotel at least once daily to make certain that all display of the hotel promotional

materials are placed properly and are accordingly to Guidelines.

- In charge of distribution of all promotional materials and constantly review the current distribution

channels and come up with new ideas for enhancement.

+ Budget Control

- Be responsible for controlling cost for all design and production of promotional materials and

advertising, avoiding any over-spending.

- Monthly update on the actual expenses for record purposes and put together justification for any

variance.

+ Hotel Image

- Assist the Hotel management in maintaining a positive image of the Hotel.

- Act as the key contact person of the Hotel for all media.

- Be responsible for the controlling of any use of the hotel premises for any professional filming or

photo shooting arranged by outsiders.

- Ensure all information related to the Hotel is updated in both external and internal publications

and websites.

- Train and develop other sales associates

- Coach and counsel associates to ensure timely rectification of performance.

- Knowledge of local market and business practice.

- Be proactive in identifying leads and convert them into promotional opportunities. Ability to prepare reports as required and to use appropriate computer software. Good interpersonal skills. Ability to analysis different business situations and come up with suggestions on handling the issues.

- Ability to communicate effectively with various departments.

- Excellent presentation, communication and negotiation skills

- Tenacious, self-motivated and highly energetic; Strong results orientated disposition

- Excellent command of English reading and writing ability is required; Mandarin / Japanese / Korean is a plus.

- University graduate, with preference given to Marketing Communications.

- Minimum 3 years' work experience on Public Relations in a sizeable international organization.