Job Description

• Leadership

o Under the umbrella of enrolment management, design, implement and execute a communications and marketing plan for the school

o Oversee the division of labour, effectively guide and mentor, and hire new members of the Communication and Marketing Team

o Oversee the communications and marketing budget

o Offer communications and marketing expertise to the school community, and build interest around possibilities for inter-departmental collaboration on related initiatives

o Present communications and marketing reports to the senior leadership team and to the Board of Directors

o Communications

o Serve as the school’s main researcher, copywriter and editor of public-facing content

o Produce engaging content and capture stories for multiple platforms that are responsive to the expectations and interests of prospective and current families

o Update and maintain the CIS English-language editorial style guide; serve as an advisor to other staff writers on CIS editorial style

o Manage the production of the weekly parent e-newsletter

o Play an advisory and implementation role in emergency communications

o Oversee the work of the Translation Team and work collaboratively with consultant multimedia producers

o Lead internal communications at CIS by producing staff newsletters, compiling photo galleries, creating event graphics, etc.

o Marketing

o Develop strategic marketing campaigns (involving digital marketing, special events, public relations, advertising, and other strategies), and analyze their efficacy

o Gear the school website for prospective families and maintain website content

o Oversee the school’s social media channels, including content creation and scheduling

o Manage photography and video production, either by creating content or by commissioning work; maintain an in-house photo library

Job Requirements

o Bachelor’s degree in communications, journalism or marketing

o At least 6 years of management-level communications, PR or marketing experience, ideally in a top-tier international school; agency candidates will be considered

o Experience developing and maintaining a brand identity, and delivering innovative and effective marketing campaigns across multiple channels essential

o Experience as a copywriter with a published body of professional work essential

o Experience working with diverse communities and in high-context cultures essential

o Knowledge, Competencies and Attributes

o Native English speaker; Mandarin or Korean language skills an advantage

o Exceptional written communication skills; able to produce consistently high-quality content for print and digital media that engages diverse constituencies

o Outstanding creative visual and presentation skills, and advanced knowledge of layout and graphic design principles; able to use the Adobe Creative Suite

o Comfortable using the Google Workspace for document production and file sharing

o Knowledge of digital photography and recording/editing video a strong advantage

o Knowledge of the broader enrolment management umbrella both in theory and practice

o Committed to and inspired by collaborative work processes

o Knowledge of the logistics of managing multilingual translation and/or interpretation workflows in a professional setting

o Excellent interpersonal, time management and project management skills

o Willingness to engage in ongoing professional development, follow trends in communications and marketing in the international school sector, and share knowledge and expertise with others

o Willingness to work irregular hours, including evenings and weekends, if necessary