Job Description

** Strategic Marketing

- Elaborate the Marketing Plan for the Operation, in coordination with the Global Marketing Department

- Analyze information and tools related to pricing, margin, passengers, buying habits for decision making.

- Analyze the customer profile to adapt appropriate actions and to be implemented for customer focused results.

- Keep a close link with Retail Operations, through frequently visiting the shops and ensuring a strong coordination with Shop Manager

- Control and measure marketing activities implementation

** Promotion

- Define promotional plan, coordinating global and local actions and evaluate its sales impact and profitability.

- Follow-up the definition, organization and implementation of promotions in the Operation

- Publish, communicate and analyze results of previous promotional campaigns for improvements

** Advertising

- Make propositions and negotiate with suppliers and non-suppliers for advertising spaces inside shops in addition to those negotiated at HQ, identifying new commercial targets for these spaces.

- Coordinate with external agencies the production of all required marketing material and elaborate final layout templates

** Communication

- Implement Branding and Corporate Image in the Operations in line with Group guidelines and propose needed modifications based on quarterly analysis.

- Follow-up the application at the operation level of the Global Communications Plan and Customer Service Policy

- Manage internal and external communication at the operation level

** Customer service

- Maintain contact with customers to understand their needs & exceed their expectation through customer service

- Implementation of the Corporate Customer Service Training

- Analyze customer’s complaints and determine solutions to address critical issues

- Ensure check list & mystery shopper is organized on regular basis

Job Requirements

- Bachelor’s degree in marketing or communication

- 3 years of experiences as marketing in retail

- Preferably knowledge of the luxury branded consumer goods industry

- Fluent in English

- Good computer skill: excel, Power point