- Analyze how our brand is positioned in the market and crystalize targeted consumers insights

- Take brand ownership and provide the vision, mission, goals and strategies

- Translate brand strategies into brand plans, brand positioning and go-to-market strategies

- Lead creative development and create motivating stimulus to get targeted population to “take action”

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

- Coach the team and get the best from everyone

- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues

- Oversee marketing and advertising activities to ensure consistency with product line strategy

- Monitor product distribution and consumer reactions

- Brainstorm new and innovative growth strategies

- Align the company around the brand’s direction, choices and tactics

- At least 4 years of proven working experience as brand manager or associate brand manager

- Drive for results and leaderships skills

- Excellent understanding of the full marketing mix

- Highly creative with ability to think out of box

- Experience in identifying target audiences and devising campaigns that engage, inform and motivate

- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management

- Advanced communication and interpersonal skills

- Up-to-date with latest trends and marketing best practices

- Excellent command of the English language