- Conduct market research to find answers about consumer requirements, habits and trends

- Brainstorm and develop ideas for creative branding and marketing campaign

- Assist in marketing activities by demonstrating expertise in various areas such as: content development and optimization, advertising, events planning etc.

- Work with external vendors to execute promotional events and campaigns

- Collaborate with various departments within the bank to coordinate brand awareness and marketing efforts

- Ensure brand consistency across the bank’s channels

- Contribute into development of differentiation strategy for the bank

- Assist in analyzing marketing data: campaign results, conversion rates, traffic etc., to help shape future marketing strategies

- Undertake individual tasks of branding and marketing plan if assigned

- Other brand and marketing duties assigned by a line manager

- University degree in marketing, advertisement, communication or equivalent professional qualifications

- Proven experience of marketing or branding specialist or similar role

- Thorough understanding of marketing elements, both traditional and digital marketing, and market research methods

- Demonstrate experience in marketing data analytics and tools

- Commercial awareness partnered with a creative mind

- Good understanding of Cambodian banking industry

- Proficiency in Microsoft suite, possess presentation skills

- Knowledge of Adobe Creative Suite & CRM would be an advantage

- Well-organized and detail oriented

- Excellent command of Khmer and English, both communication and writing

- Portfolio of brand-building projects is a plus