1. Common roles and responsibilities

Marketing executives develop and oversee marketing campaigns to promote products and services. The role of a marketing executive can encompass creative, analytical, digital, commercial and administrative responsibilities. The details of the role will vary depending on the type and size of employer, as well as the industry. Executives are likely to work closely with other employees in areas such as advertising, market research, production, sales and distribution.

2. Detailed roles and responsibilities

1.1 Planning and Skills Management

A- Planning management tasks

• Participate in planning Website management.

• Participate in planning Social media management.

• Participate in planning Copywriting and content management.

• Participate in planning Data analytics

• PR and corporate communications.

• Participate in planning for yearly and action marketing plan.

B- Professional Management Tasks

• Overseeing and developing marketing campaigns

• Conducting research and analyzing data to identify and define audiences

• Devising and presenting ideas and strategies

• Promotional activities

• Compiling and distributing financial and statistical information

• Writing and proofreading creative copy

• Maintaining websites and looking at data analytics

• Organizing events and product exhibitions

• Coordinating internal marketing and an organization’s culture

• Monitoring performance

• Managing campaigns on social media.

1.2 Human Resource Management in the relevant department

• Participate in good working relationships with other department and service providers and vendors.

• Participate in share knowledge and problem solving to other with positive attitude, enthusiasm and willingness.

3. Additional roles and responsibilities required

• Ensure all new releases are following best practices for each digital sales platform

• Drive sales of our back catalogue of titles on digital platforms

• Social media co-ordination with the Community Managers to ensure all digital sales are communicated through our networks

• Copy-writing – release Ads Advertising and Content for social media.