• Develops on-trade channel marketing programs in line with IAPs targeted to sub channels – TONT, MONT and PONT, and beer product categories to increase brand awareness and grow & sales

• Development of multi touchpoint shopper marketing initiatives and campaigns based on shopper insight and strong understanding of channel strategy.

• Working closely with the sales and beer brand marketing team to ensure that on-trade marketing strategies are aligned with objectives and targets with evaluation of its effectiveness.

• Develops promotion, activation and visibility plans with defined calendar by brand and channel

• Develop consumer promotion mechanics, execute, monitor, and evaluate its effectiveness in the On-Trade Channel

• Manage execution of on-trade marketing activity plan with pre & post performance evaluation

• Develop and monitor execution of PICOS strategy in the On-Trade Channel, get alignment from relevant stakeholders, lead the roll-out and implementation

• Provide input for new POSM development, control its deployment in the On-Trade channel

• Develops creative briefs for programs and publications working with external agencies

• Frequent communication with teams to support data collection, issue resolution and requests

• On time submission of on-trade monthly sales and marketing activity plan and report

• People Development through coaching and succession planning

• Minimum bachelor’s degree in marketing, Business Administration, or its equivalent

• Minimum of 5 years’ experience in Trade Marketing from FMCG/F&B, especially beer industry

• Minimum 2 years of people management

• Good written and spoken English

• Computer literate – MS Tools (PP, Excel & Word Excellent written and verbal communication skills – English & Khmer Language

• Good interpersonal skills and problem-solving skill

• Good analytical skills with a problem-solving attitude