A. Creative, Content & Production

• Develop creative concepts for campaigns, products, promotions and events.
• Lead creative design, content development and video production.
• Oversee social media artwork, key visuals, POSM, advertisements and promotional materials.
• Manage video concepts, scripts, storyboards, production and final quality.
• • Ensure all creative output is high quality, relevant and on-brand.

B. Digital Marketing & Platform Management

• Develop annual/monthly digital marketing and content plans.
• Manage key digital platforms such as Facebook, TikTok, Instagram, YouTube, Telegram, Website and other relevant platforms.
• Lead digital campaigns and advertising activities.
• Monitor and optimize digital performance based on data.
• Ensure digital platforms remain active, relevant and aligned with business objectives.

C. KOL, KOC & BA Management

• Develop strategies and plans for KOL, KOC and Brand Ambassador activities.
• Identify, evaluate and manage suitable KOL/KOC/BA partners.
• Develop campaign briefs and manage content delivery.
• Coordinate product seeding, reviews, campaigns, events and activations.
• Monitor performance, effectiveness and ROI.
• Build long-term relationships with strategic influencers and communities.

D. Branding Management

• Maintain company and product brand identity and consistency.
• Develop and maintain brand guidelines and brand assets.
• Ensure correct use of logo, colors, fonts, visual identity, tone of voice, photography, graphics and video style.
• Review marketing materials before publication.
• Conduct regular brand audits and support product/brand launches.

E. Campaign Management

• Lead end-to-end creative and digital campaign execution.
• Define target audience, key message, creative concept and content strategy.
• Develop KOL/KOC/BA, media and production plans.
• Coordinate execution across relevant departments.
• Monitor results, optimize activities and conduct post-campaign evaluation.

F. Team, Agency & Budget Management

• Lead, coach and develop the Creative & Digital Marketing team.
• Set objectives, KPIs, work plans and workflows.
• Manage agencies, freelancers and vendors.
• Control quality, timelines and deliverables.
• Prepare and manage the annual and campaign budgets.
• Monitor actual spending against budget and ensure cost effectiveness.

G. Marketing Analytics & Innovation

• Monitor digital, creative and KOL/KOC/BA performance.
• Analyze reach, engagement, traffic, leads, conversion, ROI and other relevant KPIs.
• Prepare monthly and campaign performance reports with recommendations.
• Monitor consumer behavior, competitors, social media trends, new content formats, AI and emerging digital platforms.
• Identify opportunities to improve marketing effectiveness and business performance.

H. Cross-Functional Collaboration

• Work closely with Marketing, Brand, Sales, CRM, Activation, Medical, Product, Event, Commercial and Management teams to ensure creative and digital activities support overall business objectives.

• Bachelor’s degree in marketing, Digital Marketing, Communications, Media, Creative Design, Business Administration or related fields.
• 5–7 years of relevant experience.
• 2–3 years in a management/leadership position.
• FMCG, Consumer Goods, Nutrition or Retail experience preferred.

Strategic:

• Digital & Brand Strategy
• Creative Strategy
• Campaign Planning
• Consumer & Market Understanding

Technical: Digital & Social Media Marketing, Content Marketing, Creative & Video Production

• Digital Advertising & Analytics
• KOL/KOC/BA Management
• Digital Platform Management

Leadership

• Team Leadership
• Project & Budget Management
• Agency/Vendor Management
• Coaching & Development
• Cross-functional Collaboration

Personal

• Creative & Strategic Thinking
• Data-driven Decision Making
• Communication
• Problem Solving
• Commercial Mindset
• Innovation
• Attention to Detail
• Ability to Work Under Pressure