Market Research & Analysis

• Conduct market studies to understand consumer behavior, preferences, and trends in convenience retail.
• Analyze competitors, pricing strategies, and product offerings to identify gaps and opportunities.
• Monitor local and international retail innovations for potential adaptation.

Product & Service Development

• Propose new product lines, services, and store concepts tailored to customer needs.
• Collaborate with procurement and merchandising teams to test and launch new items.
• Evaluate product performance and customer feedback for continuous improvement.

Business Strategy Support

• Assist in developing short- and long-term strategies for mart expansion and profitability.
• Provide data-driven recommendations for store layout, promotions, and inventory planning.
• Support feasibility studies for new mart locations or formats.

Innovation & Technology

• Explore and recommend retail technologies (e.g., POS systems, self-checkout, digital loyalty programs).
• Stay updated on sustainability practices and propose eco-friendly initiatives.

Reporting & Presentation

• Prepare regular reports and presentations for senior management on research findings and development progress.
• Track KPIs related to product performance, customer satisfaction, and market competitiveness.

• Bachelor’s degree in Business Administration, Marketing, Economics, or related field (Master’s preferred).
• Minimum 3–5 years of experience in retail research, product development, or business strategy.
• Strong analytical and problem-solving skills.
• Proficiency in data analysis tools and presentation software.
• Excellent communication and project management skills.
• Experience in convenience store or FMCG sector is a plus.