- Manages the loyalty programs & digital promotional campaigns and accountable for achieving the overall key business objectives.

- Coordinates the development of loyalty program & digital platform with regional team & international vendors including campaign briefing, planning & launching.

- Plans & develops the loyalty program calendar of activities and events to meet pre-defined objectives.

- Performs day-to-day execution of digital platform, system and email marketing activities to drive business growth; including data pulls, campaign setup test, execution, reporting and optimization.

- Assists the Marketing & Category Manager on managing the members web portal, digital platform and content flow to continuously identifies and improves overall user experience.

- Supports the internal team (customers services & operations team) on the day-to-day enquiries related to loyalty program including program details & digital platform functions.

- Oversees & internally conducts training for the team especially operation team on digital platform, systems and processes to ensure a smooth rollout.

- Takes responsible for trackers and campaign performance reports locally & regionally in a weekly & monthly basis including pre, during, post campaign.

- Regularly reviews & updates on competitors’ loyalty program & digital promotional campaign and proposes proactive initiatives to management team.

- Other tasks assigned by superior.

- Diploma/Degree in Business or equivalent preferably marketing or business related

-3 years’ experience in product marketing or brand management in retail or packaged gods environment, preferably F&B industry.

- Good analytical skills with eye for details.

- Ability to communicate clearly and concisely both orally & writing.

- Ability to work in a fast paced and changing environment.

- Time management and strong project management skills.

- Ability to act resourcefully and creatively.