- Identify target markets and develop strategies to communicate with them - Prepare and manage marketing plans - Responsible for a business plan, covering marketing - Assist in the development of the annual marketing plan, specifically advising on: realistic forecasts, market trends, market competitive activity, promotional strategy and sales effort, and sales promotion program plans. - Ensure that all sales & marketing representative activities are in accordance with the guidelines of the company. - Personally observe the performance of marketing representatives in the field on a regular basis. - Manage, control and evaluate the workforce under manager

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