• Develop PR and communication strategies for a large Alco Bev Company • Serve as primary media contact directing all publicity, consumer awareness and image building campaigns in line with brand objectives • Address complex, sensitive issues in collaboration with the senior management • Evaluate results of the PR campaign to ensure it is in sync with the key messaging • Must be able to identify PR opportunities for the company or create stories to ensure the company is in the news • Liaison with functional heads and senior leadership to meet all PR requirements • Must be able to develop PR communication - press releases, articles, letters, Q&As;, profiles etc.

• Handling PR agency, third party vendors as well as key internal stakeholders to deliver the PR goals • Conceptualize and implement external & internal events. • Identify speaking opportunities for senior executives and provide support in the form of speeches and talking points. • Propose, manage and control budgets. Monitor news coverage of competitors and other industry bodies. • Overall of 8 + years of work experience. • Excellent interpersonal, communication and PR skills. • Strong experience leading content, creative and business teams to drive high impact PR campaigns.