1. Strategic Planning & Financial Management

• Develop and implement comprehensive annual, quarterly, and monthly sales strategies and budget plans to ensure sustainable revenue growth.
• Lead and manage the sales team to achieve sales volume, gross margin, dealer growth, and distribution objectives.
• Prepare accurate sales forecasts, pipeline reports, and market analysis for executive review.
• Monitor key sales metrics (e.g., win rate, pipeline velocity) and analyze performance data to identify areas for improvement and corrective actions.
• Establish and maintain effective sales management policies and procedures approved by senior management.

2. Team Leadership & Development

• Lead, mentor, and coach a team of Sales Executives/Account Managers, driving a high-performance, results-oriented culture.
• Ensure team adherence to discipline, KPIs, and sales activity reporting.
• Conduct regular one-on-one meetings and performance reviews, providing constructive feedback and defining clear development paths.
• Ensure the sales team is proficient in all product knowledge, sales techniques, and adherence to the company's code of ethics.
• Organize and lead daily/weekly sales planning and strategy sessions.

3. Business Development & Franchise Station Expansion

• Lead negotiations and closing of major B2B customers, dealers, and franchise partners.
• Develop and execute the franchise station expansion strategy (new franchises, station upgrades, brand growth).
• Identify potential new station locations and evaluate feasibility (traffic volume, competition, market demand).
• Coordinate station opening activities with Operations, Marketing, and Supply teams.
• Maintain strong relationships with station owners, franchisees, and industrial customers.
• Conduct regular site visits to evaluate station performance, compliance, and branding standards.

4. Sales Operations, Pricing & Market Competitiveness

• Analyze regional fuel volume, pricing competitiveness, and margin structure.
• Recommend optimized pricing strategies based on market movements.
• Work closely with Technical & Transportation department and Depot loading concerns to ensure uninterrupted fuel deliveries and resolve stockout risks.

5. Collaboration and Operations

• Act as the critical link between the sales team and other departments (e.g., Operations, Logistics, Technical Support, Marketing & Finance) to ensure seamless service delivery and address depot/operational issues promptly.
• Collaborate with the marketing campaigns to ensure sales materials and promotional campaigns align with market strategy.
• Provide regularly report directly to the CEO/Director regarding sales performance, market conditions, operational challenges and opportunities.

• Bachelor's degree in Business, Engineering, Marketing, or a related field.
• MBA is strong advantage.
• Minimum of 5+ years of progressive experience in technical sales (B2B, distribution, or industrial preferred).
• Minimum of 2+ years in a Sales Manager or team leadership position.
• Experience in Oil & Gas, Energy, Fuel Distribution, or heavy industrial sectors is highly preferred.
• Proven track record of managing large sales budgets and achieving growth.
• Exceptional leadership, organizational, and strategic planning skills.
• Advanced negotiation and complex contract management expertise.
• High proficiency in using CRM software (e.g., Salesforce, HubSpot) and MS Office Suite for reporting and analysis.
• Must possess a valid driver's license and be willing to travel frequently for customer and team