Strategic Sales Leadership

• Develop and execute national and regional sales strategies.
• Set and monitor weekly, monthly, and annual sales targets.
• Align sales plans with overall business objectives.

Distribution & Channel Management

• Oversee distribution networks across general trade, modern trade, and e-commerce.
• Optimize route-to-market strategies and ensure product availability.
• Manage relationships with distributors, wholesalers, and key accounts.

Team Management & Development

• Lead, mentor, and motivate sales teams across territories.
• Conduct training programs to enhance team capabilities.
• Set performance KPIs and review team achievements regularly.

Sales Operations & Analytics

• Monitor sales performance using dashboards and analytics tools.
• Analyze market trends, consumer behavior, and competitor activities.
• Report on sales performance, opportunities, and risks to senior leadership.

Product Launches & Promotions

• Coordinate product launches and promotional campaigns.
• Ensure execution of merchandising and point-of-sale activities.
• Collaborate with marketing and supply chain teams for seamless rollout.

• Bachelor’s degree in Sales & Marketing, International Business, or a related field.
• Minimum of 5 years of progressive experience in sales and distribution management.
• Deep expertise in strategic Leadership & market Expansion
• Channel & Territory Management
• Managed modern trade, general trade, and e-commerce channels with tailored strategies for each.
• Developed grocer channel strategy to tap into underutilized high-potential outlets
• Sales Operations & Team Development

Skills & Competencies:

• Strategic Sales Planning
• Distribution Management
• Leadership & Team Development
• Customer Relationship Management (CRM)
• Sales Operations & Process Optimization
• Product & Market Knowledge
• Analytical & Data-Driven Decision Making
• Negotiation & Communication
• Adaptability & Agility
• Tech Savviness

Key Success Measures:

• Market Share Growth.
• Channel Development.
• Territory Penetration
• Outlet Coverage
• Stock Availability
• Sales Rep Performance