Team Management

• Route evaluation and route mapping.
• Lead, coach, and motivate a team of 40 Trade Activators to drive consumer engagement and product conversion.
• Set clear performance targets and monitor daily/weekly/monthly KPIs.
• Conduct regular field visits to support and evaluate team performance.
• Generating leads, interview and filling vacant TA positions

Sales Target Achievement & Program Execution

• Drive direct-to-consumer sales through effective activation strategies.
• Analyze sales data / route plan and field feedback to optimize activation plans.
• Work closely with the sales team to align activation efforts with commercial goals.

POS Material Deployment

• Oversee the distribution and installation of POS materials across all retail and café outlets.
• Ensure brand visibility and compliance with merchandising standards.
• Track inventory and usage of POS materials to optimize deployment efficiency.

Reporting & Compensation Management

• Prepare and submit regular performance reports on trade activations, sales achievements, and team productivity.
• Manage the monthly compensation process for Trade Activators, ensuring accuracy and timeliness of incentive payouts.
• Coordinate with HR and Finance to align compensation with performance metrics and company policies.

Budget & Reimbursement Management

• Monitor and manage monthly trade marketing budgets allocated for activations and POS materials.
• Ensure accurate documentation and timely submission of trade spend reports.
• Coordinate with brand principals to process and reconcile monthly trade budget reimbursements in compliance with agreed terms.

Workstation and Travelling

• TA Manager a National role, will be stationed in Phnom Penh
• Job requires travelling/staying at provinces (at least 15 days per month) and working with teams in the provinces

• Degree in Business Administration/ Studies, Commerce or Management.
• At least 3 - 5 years of outdoor sales experience, managing and leading product promoters and trade activators, preferably from an cigarette company, FMCG in an MNC type of organization.
• Able to collaborate across different levels of the organization and a proven ability to build and manage relationships internally and externally.
• Excellent communicator and good interpersonal skill, able to handle difficult business situations and negotiate well.
• Good command of English, arithmetic skill required and computer literate.
• Require possession of a valid state driving license and be able to drive a vehicle with a willingness to work a flexible schedule with night market visits.
• Ability to supervise and guide assigned staff to achieve task objectives.
• Ability to maintain performance expectations given limited resources.
• An outgoing and friendly personality, honest and with integrity