- To develop strong customer relationships across on trade accounts base

- To promote great drink brands of PRC to the customers

- To penetrate new outlets to list PRC products in their communication tools to consumers

(menu, tent card display, back bar display and POSM)

- To run key PRC product bottles, serve promo, glasses serve promo and cocktail signature

serve promo to consumers at each respective on trade accounts

- To ensure all engaged on trade accounts (LEB, HEB, RES,) purchasing and selling out the

products distributed.

- To win a business partnership contract with key on trade accounts to deploy strategic

brands activation and event

- To correctly plan monthly, quarterly and annual activation by brands and by outlet types

- To identify sales and branding opportunities with the potential outlets

• Collaboration with Marketing Department:

- To roll out activations that helps driving consumer experience and brand advocacy at

the on-trade accounts

- To get brands exposures in the social media of each respective on trade accounts

- To arrange the staff training/ bartenders to ensure the quality and the serving standard

of PRC products is perfect

- To get better brand visibility and engagement with key strategic on trade accounts

• Submitting and presenting monthly report on:

- Target sales/distribution/activation vs Actual result with key highlight of lesson learnt,

consumers trends, customers’ feedback and competitors' review.

- Good performing and underperforming on trade accounts to make sure the assigned

territory/outlet types are performing.

• Degree holder with formal business qualifications or equivalent

• Computer literate Proficient in Excel and PowerPoint

• Excellent presentation, communication and negotiation skills are absolute must

• Experience of working in bars, clubs, pubs or sales experiences combined with a passion

for on-trade sectors

• Sommelier experience and knowledge of the wine & spirits products (WSET diploma) are

strong plus

• Good command of English spoken and written

PERSONAL & BEHAVIOURAL SKILLS

• Excellent critical thinking and analytical skills

• Organized, self-motivated, confident, convivial and strong result orientation

• Entrepreneurial mindset and proactive

• Energetic, confident, with strong social networking ability, influence skills and outgoing

personality who enjoys the night life

• A team player with excellent interpersonal and communication skills

• Curious nature, with wide general knowledge