1. Present, promote and sell products/services 2. Perform cost-benefit and needs analysis of existing/potential customers to meet their needs 3. Establish, develop and maintain positive business and customer relationships 4. Reach out to customer leads through cold calling 5. Coordinate sales effort with team members and other departments 6. Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services. 7. Keep abreast of best practices and promotional trends 8. Continuously improve through feedback.