Paid Acquisition Strategy

• Plan, launch, and manage performance marketing campaigns across platforms including:
• Meta Platforms (Facebook & Instagram Ads)
• Google Ads
• LinkedIn Ads

Lead Generation Campaigns

• Develop and execute campaigns designed to generate qualified leads for:
• Movie screening events
• Workshops and community gatherings
• High-performance personal mastery programs
• Funnel & Conversion Optimization

Collaborate with marketing and content teams to optimize

• Landing pages
• Ad creatives
• Audience targeting
• Conversion rates
• Experimentation & Creative Testing
• Continuously test different ad formats, messaging angles, and audience segments to improve campaign performance.

Performance Analytics

• Monitor campaign performance and optimize campaigns using key metrics including:
• Cost per lead (CPL)
• Cost per acquisition (CPA)
• Event registrations
• Sales conversions
• Growth Insights
• Provide weekly campaign performance insights and identify opportunities to scale campaigns efficiently.

• Strong experience in performance marketing and paid media campaigns
• Analytical mindset with the ability to interpret campaign data
• Deep understanding of conversion funnels and lead generation strategies
• Experience managing and optimizing multi-channel advertising campaigns
• Familiarity with marketing analytics and tracking systems
• Strong collaboration skills with content, partnerships, and sales teams
• Diploma or Degree in Marketing, Business, Communications, or related field (preferred)
• 2–5 years of experience in performance marketing or digital advertising
• Proven experience generating leads through paid advertising campaigns
• Experience in events, education, coaching, or digital programs is an advantage