• SEO and SEM Strategy Development: Develop, implement and manage our SEO and SEM strategies to increase online visibility and improve our search rankings. Arranging the effective distribution of marketing materials;
• Content Creation and Management: Create compelling content for our website and social media platforms, ensuring it is optimized for search engines and user management.
• Social Media Management: Manage and grow our presence on all relevant social media platforms, including Facebook, Instagram, LinkedIn, Tik Tok, and others.
• Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns and social media activities using analytical tools. Provide regular reports on key metrics and insights to guide strategy.
• Market Research: Conduct market research to identify trends, • competitor strategies, and new opportunities in the immigration consultancy field.
• Campaign Management: Plan and execute digital marketing campaigns, including lead generation, email marketing and social media advertising
• Brand Promotion: Work collaboratively with other team members to promote our brand and services effectively to our target audience
• Any other relevant duty as assigned by the General Manager and the parent company in Singapore to assist with the smooth running of the company.

Qualifications

• Bachelor's degree in Marketing, Communications or a related field.
• Proven experience in SEO, SEM and social media management.
• Strong understanding of current digital marketing concepts, strategies and best practices.
• Experience with Google Analytics, Google Ads and other analytical and advertising tools.
• Excellent content creation and writing skills.
• Ability to work independently and in a team environment.
• Strong analytical skills and data-driven thinking.

Requirements

• Good working knowledge of Microsoft Office (Word, Excel, Outlook, Internet and E-mail…etc.)
• Strong communication, interpersonal, and leadership skills
• Ability to multi-task in a pressured environment
• Excellent command of both oral and written English 
• Ability to demonstrate professional, pro-active, and mature demeanor
• Being patient, friendly, and comfortable with the prospects
• Ability to identify and solve problems
• Ability to stay focused and keep client’s information confidential
• A team player and have strong people relationship
• Strong organizational, interpersonal, communication and convincing skills
• Ability to demonstrate high level of commitment and trustworthiness.