*Job overview

We are seeking an experienced and creative Marketing Manager to lead our marketing initiatives for our newly established Digital Assets Trading Platform. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, drive user acquisition, and support business growth. This role involves close collaboration with cross-functional teams, including Product, Business Development and Engineering, to create engaging campaigns and content tailored to nascent and emerging digital asset adopters. The Marketing Manager reports directly to the Chief Business Officer (CBO).

*Key responsibilities

- Strategic planning:

- Develop and implement marketing strategies that align with the company’s overall growth objectives.

- Create detailed marketing plans with clear KPIs to measure success.

- Brand and campaign management:

- Oversee brand development and positioning in the fintech and crypto markets.

- Plan, execute, and optimize digital marketing campaigns, including social media, email marketing, SEO, SEM, and content marketing.

- Content development and communication:

- Produce engaging content for multiple channels (blog, social media, newsletters, press releases) that resonate with target audiences.

- Collaborate with design and product teams to ensure consistent messaging and visual identity across all platforms.

- Market research and analysis:

- Monitor market trends, competitor activities, and user behavior to refine marketing strategies.

- Use analytics to track campaign performance and adjust tactics to improve ROI.

- Collaboration and reporting:

- Work closely with the Business Development and Product teams to align marketing initiatives with business strategies.

- Prepare regular reports for the CBO and executive team, outlining performance metrics and future campaign plans.

●Education:

- Bachelor’s degree in Marketing, Communications, or a related field; MBA is a plus.

● Experience:

-3-5 years of experience in marketing, preferably in fintech, crypto, or digital services.

- Proven track record of managing successful digital marketing campaigns and brand-building initiatives in a fast-paced environment.

● Skills:

- Strong analytical skills with proficiency in marketing analytics tools.

- Excellent communication, creative thinking, and project management abilities.

- Familiarity with agile methodologies and startup environments is advantageous.

● Attributes:

- Results-driven, proactive, and capable of working both independently and collaboratively.

*How to apply:

Interested candidates are invited to submit their CV to seang.jonathan[at]eurasiaexchanges.com with the subject line: "Candidacy MM - [Name Surname]".