- Online brand management - Ensure that the company's online presence on all social media platforms. - Content curation - create/developer eye-catching content for online marketing Role & Responsibilities - Devise digital communication strategy through competitive research across all social media platforms (Twitter, Facebook, LinkedIn, etc.) to build a lasting digital connection with viewers & and client touch points. - Launch optimized online adverts through Google Ad-words, Facebook, etc. to increase company and brand awareness. - Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.). - Set up and optimize event pages/web presence within each platform to increase online visibility. - Analyze and optimize website user/visitor/audience footprints. - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Be actively involved in SEO efforts (execute ad-words campaigns keyword, image optimization, etc.) - Evaluate emerging social media/ online marketing trends, metrics, technologies and provide inputs for its adoption where appropriate. - Brainstorm new and creative growth strategies. - Provide creative ideas for content marketing and update website - Prepare online newsletters and promotional emails and organize their distribution through various channels. - Collaborate with designers to improve user experience. - Monitor competition and prepare frequent competitor analysis

- 3 to 5 years of proven experience as Digital Marketer or in a similar role. - Relevant knowledge & experience of - Search Engine Principles & Algorithm (Google, Yahoo & Bing) tools - Google Analytics, Webmaster tools - Data analysis. - Social media marketing. - Paid social media advertising - Email marketing. - Search engine marketing. - Develop skills with technology tools and platforms. - Content marketing. - Mobile marketing. - Visual marketing. - Basic graphic designing skills - Running PPC campaigns - Should be able to manage blog design & posting, article publishing, RSS feeds, forum listing, etc. - Should be able to work on off-page & on-page. - A tech-savvy and intuitive with great ideas to reinforce our marketing campaign - Excellent written and verbal communication skills. - Attention to detail and ability to deliver high-quality work under tight deadlines. Important : - 5 day working - Association with a brand with Pan India presence and more than 3 decades of roots.l - Compensation - At par with industry standards. - Preference will be given to immediate joiners