Market Research & Competitor Analysis

• Analyze user behavior, preferences and feedback from PEAK Sports community channels
• Identify product pain points and gaps based on audience insights
• Track top-performing regional and global sports/lifestyle brands
• Analyze product lines, pricing strategies, content style, engagement models, and go-to-market approach

Strategic Product Intelligence

• Lead end-to-end research on product categories with high market potential in sports and lifestyle verticals.
• Identify scalable, brand-aligned products suitable for PEAK Sports's audience, app, and ecosystem
• Evaluate global and local trends including TikTok, Facebook, Shopee, Taobao,1688 and Alibaba.

Supplier & Sourcing Management

• Direct communication with Chinese & Vietnam suppliers to negotiate key terms (MOQ, price, quality assurance).
• Recommend suppliers for testing or pilot production.

Product Testing & Feedback Loops

• Collaborate with content and marketing teams to run test drops, influencer validation and audience feedback collection.
• Turn data from early sales or content engagement into actionable recommendations.

Go-to-Market Planning Support

• Support packaging, pricing and product storytelling....
• Contribute to the creation of product launch for TikTok / Facebook / App integration.

Other Tasks Assigned by Manager

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