• Leads the entire sales department, overseeing all activities of sales team in ensuring proper

execution of company plan to deliver objectives

• Supervises sales personnel and ensuring accurate execution of their duties. Acts as a mentor to key managers and talents to encourage their professional growth, and to ready them for the

succession of higher positions in the future.

• Assists Sales Managers and Key Account Handlers in the development of key trade partners

through the formulation and implementation of channel and account strategies and plans in

order to maximize sales, share performance and key customer profitability growth.

• Manages sales budgeting processes and produces demand forecasting, sales reports, market

intelligent reports in a complete, accurate, and timely manner.

• Builds brand presence through partnerships for branding and acquisition through affiliate and short-term promotional events

• Optimizes existing growth channels and continuously tests new and innovative campaigns to

uncover untapped potential of the market.

• Additionally, plays a leading role in the optimization of sales management systems and

processes. Handles end to end projects efficiently and timely, based on the budget given.

• Develops and implements annual and seasonal sales strategies, plans and launches. Monitors and evaluates cycle activities to propose improvement plan and execution.

• Evaluates and analyses market dynamics, trade channel and key partners’ performances in

order to provide recommendations and solutions to further enhance Sales performance. This

includes a detailed understanding of trade and consumer behavior, utilizing the various

available tools and systems to assist in implementing strategy.

• Contributes in the development of point of sales materials, premium gift, giveaway items and

in-store communication materials in order to achieve maximum Brand awareness and imagery

in all sales channels within approved budgets and timeline.

• Provides Market information and reports on performance to ensure that the Director of Sales & Services, Leadership Team and relevant team members are fully informed at all times and take

appropriate response actions on a timely basis.

• Works closely with other departments to deliver objectives as plan and foster strong team work spirit.

• Establishes close working relationships with strategic partners in order to gain high levels of

supports and loyalty whilst enhancing understanding of the trading environment and industry

dynamics.

• Collaborates with relevant stakeholders in ensuring accurate representation of the company

and maintenance high level of business integrity in the industry and ensure compliance with

legislation and internal policy.

• Keeps the sales department abreast of changes in the industry inclusive of trade and

marketing legislations, regulations and ensures that all Sales transactions across the business

are in legal compliance.

• Conducts research and identifies opportunities for business to continue raising the bar of

performance.

• Understands the market, where we can meet our potential target, acquires new customers,

meet business and growth predefined KPIs

+ Education:

Bachelor’s degree in business administration, preferably Tourism and Hospitality Management.

The equivalent of the same in practical experience is also acceptable.

+ Experience:

At least 5 years of working experience in relevant fields

The candidate will also be better suited with experience in travel industry.

+ MS Office and Software:

Possess good computer skill, being proficient in Digital Social Apps, Ms Excel, Ms Outlook, and PowerPoint, which will all be necessary for the effective performance of the creation of reports, proposals and recommendations.

+ Other Skills

-Strategic thinking, effective in handling multiple projects and meeting tight deadlines, be results and detail oriented, be self-starter, be proactive, going beyond the call of duty, be a person of

high integrity, be comfortable working in a highly collaborative setting, has an ability to learn and adapt quickly, has exceptionally good problem-solving skills, be an outspoken and comfortable

in dealing with partners.

-Exceptionally good leadership in both people and strategic skill, portraying an ability to

influence a cross-functional teams and senior leadership teams as well as stakeholders in a

unified direction and with common vision.

-Confident yet likable and relatable individual who is able to form strong and meaningful

relationship with others which will inspire trust and confidence.