• Leads the Brand & Content and Design team, overseeing all activities of the team to ensure proper execution of company plan to deliver objectives.

• Supervises Brand & Content and Design personnel and ensuring accurate execution of their duties. Acts as a mentor to key members and talents to encourage their professional growth, and to ready them for the succession of higher positions in the future.

• Develops and implements annual and seasonal Brand and Content strategy and plan in order to maximize brand performance, brand share, market share, revenue and profitability growth; and spearheads the Brand Performance Management and Content Production for concept to design and roll-out.

• Leads the creation of Brand guideline, assets, briefs creatives and sourcing marketing service providers and resources when requires.

• Creates and executes thematic Social Media content marketing and initiating content marketing campaigns to reach targets

• Inspires creativity and leads the design team to produce outstanding marketing collaterals and communication materials to meet everlasting customer expectation

• Optimizes existing performing activities and continuously tests new and crazy campaigns to uncover untapped brand potential

• Manages Brand and Content budget and produces cycle calendar, brand reports, market intelligent reports in a complete, accurate, and timely manner.

• Additionally, plays an active role in the optimization of Marketing management systems and processes. Handles end to end projects efficiently and timely, based on the budget given

• Executes, monitors, tracks, optimizes and evaluates cycle activities and brand campaigns to propose improvement plans and execution to deliver company plan objectives.

• Provide recommendations and solutions to further enhance Brand performance. This includes a detailed understanding of customer behavior, utilizing and recommending appropriate market information tools and research to assist in implementing strategy.

• Works closely across teams to foster strong team work spirit in driving both Offline and Online Brand and Content initiatives

• Collaborates with relevant stakeholders in ensuring accurate representation and maintenance high level of business integrity in the industry by ensuring compliance with legislation and internal policy.

Education:

Bachelor’s degree in business administration, preferably Tourism and Hospitality Management.

The equivalent of the same in practical experience is also acceptable.

Experience:

At least 3 years of working experience in relevant fields

The candidate will also be better suited with experience in travel industry.

MS Office and Software:

Possess good computer skill, being proficient in Digital Social Apps, Ms Excel, Ms Outlook, PowerPoint, and design applications, which will all be necessary for the effective performance of the job, creation of reports, proposals and recommendations.

Other Skills

Strategic thinking, effective in handling multiple projects and meeting tight deadlines, be results and detail oriented, be self-starter, be proactive, going beyond the call of duty, be a person of high integrity, be comfortable working in a highly collaborative setting, has an ability to learn and adapt quickly, has exceptionally good problem-solving skills, be an outspoken and comfortable in dealing with partners.

Exceptionally good leadership in both people and strategic skill, portraying an ability to influence a cross-functional teams and senior leadership teams as well as stakeholders in a unified direction and with common vision.

Confident yet likable and relatable individual who is able to form strong and meaningful relationship with others which will inspire trust and confidence.