KEY ACCOUNTABILITIES

• Assesses alternate market researches, conducts researches to identify emerging trends of consumers and forecasts emerging market needs. Designs, collects and analyses customer satisfaction and feedback. Analyses market trends and development that may impact online and offline marketing activities
• Executes brand plan, communication plans, brand campaigns, programs and activities to build brand value proposition to customers and drives conversions of consumer disposition funnel from awareness to loyal.
• Introduces creative and innovative campaigns to generate higher customer acquisition, retention and loyalty
• Partners with various departments to implement activities that develop organization capabilities to deliver a consistent customer experience and ensure finer quality
• Review campaigns performance, program effectiveness, activity return on investment and recommends corrective action plans to uplift performance
• Works with creative and design team to build contents, generate creative materials, templates and marketing collaterals and ensuring design and brand alignment
• Manages Brand and Content budget and produces cycle calendar, brand reports, market intelligent reports in a complete, accurate, and timely manner
•  Collaborates with relevant stakeholders in ensuring accurate representation and maintenance high level of business integrity in the industry by ensuring compliance with legislation and internal policy

JOB REQUIREMENTS

Education:

• Bachelor’s degree in Business Administration, preferably in Marketing.
• The equivalent of the same in practical experience is also acceptable

Experience:

• At least 1 years of working experience in relevant fields
• The candidate will also be better suited with experience in travel industry

Other Skills:

Effective in handling multiple projects and meeting tight deadlines, be results and detail oriented, be self-starter, be proactive, going beyond the call of duty, be a person of high integrity, be comfortable working in a highly collaborative setting, has an ability to learn and adapt quickly, has exceptionally good problem-solving skills, be an outspoken and comfortable in dealing people