您将负责管理所有 SEO 活动，例如内容策略、链接构建和关键字策略，以提高所有主要搜索网络的排名。您还将管理 Google、Yahoo 和 Bing 上的所有 SEM 活动，以最大限度地提高投资回报率。

职责

执行测试、收集和分析数据和结果、确定趋势和见解，以便在付费搜索活动中实现最大的投资回报率

跟踪、报告和分析网站分析以及 PPC 计划和活动

管理活动费用，保持预算不变，估算每月费用并核对差异。

优化搜索引擎营销的副本和登陆页面

执行持续的关键字发现、扩展和优化

研究并实施搜索引擎优化建议

研究和分析竞争对手的广告链接

制定并实施链接建设策略

与开发团队合作，确保在新开发的代码上正确实施 SEO 最佳实践

与编辑和营销团队合作，推动内容创建和内容编程中的 SEO

建议更改网站架构、内容、链接和其他因素，以提高目标关键字的 SEO 排名。

- You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

- Optimize copy and landing pages for search engine marketing

- Perform ongoing keyword discovery, expansion and optimization

- Research and implement search engine optimization recommendations

- Research and analyze competitor advertising links

- Develop and implement link building strategy

- Work with the development team to ensure SEO best prac

精通中文和英语

成熟的 SEO 经验

在 Google、Yahoo 和 Bing 上管理 PPC 活动的成熟 SEM 经验。

对绩效营销、转化和在线客户获取有深入的了解

对网站分析工具（例如，Google Analytics、NetInsight、Omniture、WebTrends）的深入体验

使用投标管理工具（例如，Click Equations、Marin、Kenshoo、Search Ignite）的经验

具有 A/B 和多变量实验的经验

HTML、CSS 和 JavaScript 开发和约束的工作知识

了解排名因素和搜索引擎算法

了解 SEO 和 SEM 的最新趋势和最佳实践

定量、测试驱动领域的学士/硕士学位

- Proven SEO experience

- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

- Solid understanding of performance marketing, conversion, and online customer acquisition

- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

- Experience with A/B and multivariate experiments

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Knowledge of ranking factors and search engine algorithms

- Up to date with the latest trends and best practices in SEO and SEM

- BS/MS degree in a quantitative, test-driven field