PRIMARY OBJECTIVE: • To grow and achieve High Net-worth Individual (HNI) customers’ Wealth AUM and new Premier customer targets under the Bank Premier Centre • Provide and effective manage of the Bank Premier Centre as a one-stop Premier financial solutions to HNI customers • Strategic planning and execute all Premier business initiatives, organize/plan Premier sales activities to generate sales volume and ensuring the Bank’s Premier platform has a strong presence in the local market • Deliver excellence and quality of customer experience to maintain good rapport and loyalty of HNI customers Key Performance • New Premier Customers Acquisition • Consumer Deposit – EOP growth • Safe Deposit Box (SDB) Target • Fee income – Banca & investment products (To be implemented) • Premier Campaign Target • Strategic partnership and number of client events • Customer complaint TAT • Audit, risk & compliance Job Description • Strategy & Planning • Develop, implement and manage the Premier banking’s sales and operations plans to achieve business target • Collaborate with branch managers, branch sales personnel and Head of Business Banking to drive and grow NTP customer acquisition, retention and satisfaction • Sales Management • Achieve sales & revenue targets by managing the business implementation of Premier Banking • Execute sales plans and allocation of sales targets with the team of Relationship Managers and monitor achievement of committed target • Lead, motivate, coach and develop the Relationship Managers on effective presentation, selling, financial planning, investment counselling and relationship building skills • Also in-charge of SDB’s sales target to ensure awareness and take up among Premier customers and high value depositors. • Actively provide on-the-job training and people development of all staff • Plan & execute the clients’ marketing events/activities on monthly basis so as to drive the business volumes. • Centre Operation • To manage and ensure highest quality customer service delivery and overall centre presentation for Premier Centre in Phnom Penh main branch. • To ensure smooth and effective centre and SDB operation to achieve satisfactory audit rating and compliance to Bank’s policies & procedures and guidelines • Product management & campaign • Lead premier banking/SDB related product development and ensure proper implementation plan to its intended target premier customers • Competitive analysis on competitors’ products and pricing • Work with Marketing & communications on customer campaign requirements, strategic merchant & lifestyle partnership, lifestyle and marketing outlook events

Requirement: Formal Education: • Diploma or Degree in Business & Marketing or any related field • Professional Accreditation: • Professional Banking Certificate will be added advantage • Preferred level of Experience (by years/function/industry): • Minimum 8-10 years of experience in any FIs with relevant experience in managing branch business or wealth management sales • Experience in people management, team sales performance and provide high service standard • Have the relevant licenses for the portfolio • Other skills required: • Must be fluent in English. Candidate can speak & read Chinese will be added advantage. • Good knowledge and exposure in wealth sales and products and local retail market landscape • Strong leadership and excellence interpersonal & relationship building skills • Good understanding of Group’s strategy objective and retail business model • Excellence customer service and negotiation skill