- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns, Google Ads, Linkedin - Designs, builds, and maintains our social media presence. - Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). - Identifies trends and insights and optimizes spend and performance based on the insights. - Brainstorms new and creative growth strategies through digital marketing - Plans, executes, and measures experiments and conversion tests. - Collaborates with internal/external teams to create landing pages and optimize user experience. - Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. - Identifies critical conversion points and drop off points and optimizes user funnels - Collaborates with agencies and other vendor partners. - Evaluates emerging technologies. - Provides thought leadership and perspective for adoption where appropriate. - Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases

- Bachelor’s or master’s degree in marketing or a related field - Proven working experience in digital marketing, particularly within the industry - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns - Experience in optimizing landing pages and user funnels - Experience with A/B and multivariate experiments - Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) - Working knowledge of ad serving tools