-In cooperation with the Head of Sales, develop and implement marketing strategies, action plans, budgets and resources by understanding market needs and practices in order to secure strong brand and product positioning in the local market. -The position is responsible for developing, establishing and supporting the implementation of the regional Segment Marketing strategy in the local market to deliver on both growth and profitability targets in line with overall segment strategy. -Manage and lead the marketing team by setting clear targets and framework, coaching, supporting, following-up and monitoring each team member in line with the Penguin Spirit to ensure effectiveness and efficiency of the whole marketing team -Manage marketing activities to promote Jotun with architects, developers, designers, and big shipyards. -Initiate and follow up on marketing activities such as conducting market research, overseeing product development and design, launching new products, overseeing advertising campaigns, and monitoring sales performance. -Develop and implement proper pricing and product management strategies in cooperation with Head of Sales, by analysing -market information about customers and competitors to increase market share over the long run while meeting the profit maximisation objectives and meeting customer satisfaction. -Support the Sales department by marketing activities/services and ensure that the distribution network is line with the Multicolor concept and the Performance Dealers and Distributers concept. -Establish close contact with regional Marketing and R&D regarding innovation and product development programs and provide marketing inputs. -Manage marketing budgets to ensure effective and efficient implementation of marketing activities including advertising, campaigns, launches and other activities that are needed to drive profitable sales growth.