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Asean-Works

Position : Consumer Market Insights Executive
# Hiring : post(s)
4 years ago
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Jobs Overview

Post Date

20 October, 2021

Closing Date

20 January, 2022

Salary Range

Negotiable

Jobs Category

Marketing

Jobs Location

Phnom Penh

Candidate Gender

1

Jobs Term

1

Jobs Experience

1 Year

Jobs Level

2

Jobs Description

Market Insight - Provide a supportive role to the CMI Manager to develop partnerships and create alignment with leadership team, marketing, sales, and related stakeholders by playing a leading role in OpCo’s business strategy and brand planning. - Provide supports and information to better understand the market dynamics & economic trends competitive performances and market forecast utilizing global and in-house forecasting tools for AP/SP. - Develop and deploy key business data to support commercial function (brand/trade marketing team & sales) to improve on brand planning and on-going action plans. Consumer Insight - Play a key role within the CMI team that supports the management team and brand marketing team in identifying a challenge and assessing the most effective research to fill the information gap. - Provide supports to CMI Manager for strategic research studies - Take lead of tactical research studies - Work with the CMI manager to lead consumers-facing research programs by developing the research brief, assess the best proposal and challenge the agency throughout the research process on the right development of the research approach and methodology. - Support Marketing Team in insight generation based on excellent knowledge of consumer trends from multiple researches (tracking and ad-hoc research) - Be part of the CMI team that brings together all elements of CMI to identify innovation opportunities: thorough involvement at all levels of the front-end innovation process (consumer insight, idea generation, concept development, concept screening and CPT evaluation). Analyse reports and data to provide meaningful findings from all information (market and consumer) to enable commercial team to assess where the most crucial need for brand plan is and commercial plan revisions.

Jobs Requirement

- Consumer research and analytic experience preferred but not essential if other experience within a commercial setting - Beverage Alcohol, Fashion, and/or other CPG experience desirable - Comfortable communicating in a team and with senior stakeholders - Strong organisational skills including managing multiple projects - Experience working in Excel, PPT (and PowerBI) - Problem solving, curiosity and willingness to question

Contact Information

Contact Person

Talent Business Partner Co., Ltd

Industry Company

Advisory/Consultancy

Phone Number

069 900 599/095 333 797

Email Address

recruitment.5@asean-works.com

Address

1st Floor CPL Building #25 & 63, St. 348/205, Toul Svay Prey II, Phnom Penh, Cambodia.

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