- Develop strategic and operational plans for the sales team, managing execution, and measuring results., including negotiation of our annual agreement, our price/package plans and all promotional plans - Identify opportunities for profitable growth within designated channels and customers – including Convenience Retail, Foodservice, On-Premise, and Wholesale/Distributor customers. - Build distributor “route to market” capabilities to reach all small format locations - Manage and lead the sales force, provide guidelines and problem resolution to ensure team members are fully equipped to motivate the Distributors and customers to comply with the company policy and achieve the sales performance. - Increases regional sales and profitability through new account acquisition. - Plan, implement, control and evaluate sales promotion activities. - Identifies and communicates key responsibilities and practices to ensure the immediate team of direct reports promotes a successful attitude, confidence in leadership, and teamwork to achieve business results - Provide training to sales team and distributors to develop their potential and effectiveness. - Conduct market survey, collect market information including market price and competitor activities for management review. - Provide overall leadership on the designated channel and customer responsibility - Coach, mentor and develop the sales team to ensure their professional development and to ensure that the organization’s need for future leaders is consistently met - Demonstrate to the customer’s senior

- University graduate in business administration, sales and marketing or equivalent, MBA is a plus. - Minimum 10 years of experience in food and beverage or FMCG with 3 years of senior managerial role. - Multi-tasking skills, good interpersonal & communication skills and a high level of commercial understanding - Ability to communicate clearly and concisely, both verbal and in writing - Knowledge of Microsoft office suite application. - Excellent in writing and speaking Khmer and English - Able to travel and station in upcountry Budget: $8,000