Develop strategic and operational plans for the workgroup, manage execution, and evaluate outcomes. Construct and implement sales strategies to grow market share and achieve targets Manage, lead, and train sales forces; provide guidelines and solutions to problems; evaluate performance, and make recommendations for sales action. Motivate team members to develop their potentials, achieve peak productivity and performance Conduct market surveys; collect market information and data related to market price and competitor activities for management review on a regular basis. Analyze current market trends and situations, draw conclusions, and make recommendations to the management team Forecast, develop accounts, promotional plans, and manage profitability. Increases regional sales and profitability through new account acquisitions. Develop, implement, and evaluate regional plans within designated areas to achieve optimal results Participate in negotiations of sponsorship with outlets. Ensure all outlets within the assigned territory are well represented with company products. Manage distributors network to achieve distribution target by regions and outlet types Review the allocation and types of Point-of-Sales Materials (POSM) of the Sales team to outlets. Ensure that all merchandising and POSM adhere to marketing guidelines. Assist in implementing promotional activities as assigned Perform other duties as assigned.

Bachelor’s degree in Sales and Marketing or a related field. Master’s degree is preferred At least 6 years of experience in the beverages industry with 4 years of managerial experiences Understanding of consumer insights and market trends Knowledge of the beverage market Knowledge of business models and strategy Intermediate to advanced proficiency in Microsoft Office Excellent presentation, interpersonal, and communication skills both in English and Khmer Strong analytical and logical thinking skills Good planning and organizational skills Strong leadership skills Ability to think creatively and innovatively Able to work under pressure Valid driving license Able to travel and station in the upcountry.