JOB SUMMARY We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will be developed, establish, and maintain digital marketing strategies to meet company digital marketing goal and objectives. Effective management of the digital marketing platform, advertising, and promotional activities of the company. JOB RESPONSIBILITIES •Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns •Design, build and maintain our social media presence •Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) •Identify trends and insights, and optimize spend and performance based on the insights •Brainstorm new and creative growth strategies •Plan, execute, and measure experiments and conversion tests •Collaborate with internal teams to create landing pages and optimize user experience •Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points •Instrument conversion points and optimize user funnels •Collaborate with agencies and other vendor partners •Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

JOB REQUIREMENT •Bachelor’s Degree in marketing or a related field •Proven working experience in digital marketing •Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns •Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate •Good knowledge of website analytics tools. •Working knowledge of ad serving tools. •Experience in setting up social media advertisement to reach target customer •Experience in setting up and optimizing Google Adwords campaigns •Up to date with the latest trends and best practices in online marketing and measurement •Good Knowledge of Photography and Graphic Design shall be priority.