Purpose of the role: The sales representatives are the frontline of the company to achieve distribution, sales volume, market share and the promotion of CBL’s products in their assigned territory. Job Description: -To ensure that all retail outlets within the assigned territory are well stocked with CBL’s products -To assist distributors in order taking -To participate in negotiation of sponsorship with outlets -To manage the distribution and to ensure that the distributors achieve their set targets -To maximize sales within the outlets through quality merchandising resulting in increased awareness -To execute promotional activities as assigned -To ensure that all merchandising and POSM adhere to guidelines as per the Trade Marketing Toolkit -To monitor and provide feedback on competitor’s advertising & promotional activities on a timely basis -To ensure that all necessary reports and claims are in line with company policy

Education and Work Experiences: -Bachelor or higher degree in Sales, Marketing, Business Administration or related fields; -Preferably sales experience with other FMCG (Fast Moving Consumer Goods) companies Leadership Expectations: -Ability to connect and build trust through authentically empathy and logic -Ability to shape the future by thinking big and setting a clear strategy -Ability to develop, grow and motivate our people -Ability to set and deliver against ambitious targets by raising the bar and taking ownership for results -Ability to lead by example, promoting and role modelling the Heineken Behaviors in everything we do Technical Skills: -Possess good understanding of beer market, sales and marketing strategy with good interpersonal and relationship building skills. Language Requirement: -English: Intermediate level in written and spoken -Chinese: Good in written and spoken