Market Insights • Follow & analyze the food & beverage market as well as factors driving consumer trends and the influence: o Branding and activity o Presenting recommendations based on appropriate data and insights on a continuous basis. o Supporting the creation of storylines to promote our products & capabilities. On-trend Marketing Management • Drive the understanding of different customer needs and convert insights into on-trend solutions, new product concepts & marketing tools • Commercialization of projects; responsible for the product launches from the designated launch program including all activities from pre- to post launch: o Developing value propositions & key messaging. o Identify market potential, supporting commercial teams. o Preparation and presentation of internal & external promotion materials. o Ensure follow-up & measurement of success and suggest/implement proper actions based on the outcome. Digital Marketing • Plan and execute all web, marketing database, email, social media and display advertising campaigns • Measure digital media consumption and consumer online behavior. • Capitalizing on analytical data and online metrics to provide digital experiences for user brand engagement. • Design, build and maintain our social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Utilize strong analytical ability to evaluate end-to-end customer experience across • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Master’s degree in marketing, general business or related field. - Minimum of 5 years relevant (B2B) marketing experience (food industry preferred). - Demonstrated understanding of marketing principles & tools. - Ability to translate research learning into insights & recommendations for the business. - Demonstrated conceptual skills with experience in developing new concepts & solutions. - Effective project management skills. - Excellent communicator and compelling presenter with strong written and oral communication skills. - Flexible, able to work independently, set and follow priorities, manage multiple tasks and deadlines effectively. - Customer-focused mindset. - Excellent with PowerPoint and Excel, advanced in web research. - Knowledge of Digital Media is a strong advantage.