The Social Media and Influencer Senior will drive execution of marketing strategies through effective ownership of social media and influencer messaging. This communications expert will propel the business forward through creation and execution of campaigns, strong utilization of all social media platforms and influential PR and brand management strategies. Responsibilities: - Create and manage an analytics strategy that showcases the effectiveness of social media and influencer marketing programs. - Create and share regular reporting on social media, acquisition metrics and on campaign and creative performance. - Perform regular competitive analyses of the social media and top-of-funnel marketing efforts for competitors and create responsive strategies to ensure that Spear maintains its competitive position among them. - writing and editing of all social media posts, including organic social posts and ad copy, for the purpose of growing organic social media audience. - Build and implement independent social media publishing efforts that align with existing marketing campaigns following best practices and in service of the amplification of campaign. - Monitor social media groups, trends, tools, and applications and recommend strategies and tactics to ensure that social publishing performs - Analyze social performance metrics and make recommendations on content, ad design, platform design and features to improve effectiveness (e.g. social following, prospect generation, brand affinity) of marketing strategies. - Facilitate traditional social media PR plan that expands our brand awareness and engagement with influencers and buyers. - Provide influencers and publishing partners with editorial guidance to ensure alignment in messaging and social strategy. - Overseeing customer account management, including negotiating contracts and agreements to maximize profit.

Required Qualifications: Bachelor’s degree in related field required. 2+ years of experience creating content and design concepts for an organization of similar size and scope of work. Strong understanding of metrics and analytics as it relates to digital marketing. * Email : kakada@anymindgroup.com * https://anymindgroup.com/