- Develop and social media strategy, including organic and paid campaigns - Analyze and leverage trends in social media to build brand awareness and equity - Create, produce and publish engaging digital content & campaigns that represent the Big brand - Resolve current and prospective customer issues, complaints and respond to questions on social media channels, using independent judgment and exercising discretion at all times. - Identify and leverage influential opportunities, such as contracting with social media influencers, athletes and sponsors to increase awareness. - Grow community and social brand ambassadors, social media platforms, by engaging regularly with audiences online. - Work with marketing team to create blog content - Create methods for finding and saving online customer reviews - Promote events to public using social media - Learn new social media platforms as they emerge and integrate them into company’s social media strategy and presence - Ensure all content on every platform complies with the company’s social media policy and brand image - Develop benchmarks and regularly measure impact of social media programs using social media analytics, KPIs and dashboards to show audience engagement, growth, and Return on Ad spend - development of content, thoughtful collaboration with snow reporters, web production specialist and third party agency. - Continue to build expertise in the field of social media and digital marketing with ongoing attention to career development

- Bachelor’s Degree in Marketing, Communications or related field - 3-4 years’ experience in social media management - Strong communication and writing skills - Knowledge of Facebook’s advertising platform is required - Passion for social media, new media outlets and content distribution - Customer service mindset to create a strong interactive dynamic with customers on social - Must be detail oriented - Able to explain complex social media data in an understandable way - Strong problem solving skills