• Making sure know about the hotel, its amenities and services. Also may need to research what will appeal to guests. • Will also work with other departments to make sure guests will want to choose your hotel. For example, you may have input into room rates or guest packages; you may also handle guest inquiries • Also develop and oversee different types of marketing campaigns, such as those that use social media, direct mail or e-mail. • Will evaluate the effectiveness of your marketing campaigns and make the appropriate adjustments • Also hire and train marketing staff, and also plan, assign and direct work • Part of managing a staff may also include evaluating their performance, addressing complaints and resolving problems.

• At least a bachelor’s degree in marketing, hospitality or business, and between three and five years of experience • Experience should reflect an increasing level of responsibility, such as in marketing, sales, event planning, advertising, public relations and promotions • A prospective employer will expect you to have a proven track record of helping increase revenue and build brand awareness and loyalty. • Have strong research skills, knowledge about the hotel industry and be able to succinctly sum up what your employer can do to attract customers and create customer loyalty • Should be social-media savvy and stay current with changes in marketing trends and activities. You should be comfortable using word-processing and spreadsheet programs, such as Microsoft Word and Excel • Should be able to identify and resolve problems, work well on your own as well as with others, have a can-do attitude and be able to develop relationships with third-party vendors.